Amazon has made a collaboration with banks and other financial organisations. So that they can provide additional discounts to their customers. For example, HDFC is offering a 10% discount on purchases through its debit and credit cards. HDFC is also offering no-cost EMI on purchases with credit cards.
This option (no-cost EMI) is also available for those who have Bajaj Finsery EMI card or Amazon’s Pay Later features. Though Amazon Pay Later option is also offering EMI options for those who are short on cash. Also, Zest Money is offering these services.